Skip to main content

Meet Anita

My name is Anita Herbert.

I am . . . 

An Online Coach & Transformation Specialist

An IFBB Pro Bikini Athlete

A Fitness Model


But that wasn’t always who I am -- I’ve come a very long way.



👋 A little about me!


I grew up in a small town near Budapest, Hungary. 🇭🇺 My farming family wasn’t athletic

(to say the least!). I didn’t grow up doing sports; I had no idea about healthy eating or how to take care of my body. I used to drink milk pretty much straight from the cow! 🥛 🐄 

I only found out about calories and macros at age 22! 🙈



That was the girl on the left -- clueless about fitness and nutrition. I would see pictures of  girls who were in great shape and think: 😥That will never be me. A fit body was an impossible goal, so what was the point of starting? 


I had no idea that the woman on the right was my future. 


The only difference between those two photos? GETTING STARTED!

I’m living proof that you don’t need to have any special skills, sports background, or even good genetics to conquer a health and wellness lifestyle. All you need is to put in the hard work! 💪💦 


I didn’t start my fitness journey until my 20s. Even at university, I lived that unhealthy college lifestyle -- partying, eating whatever I wanted, drinking every weekend. 


When I graduated with a degree in Electronic Media, I struggled to find a job in my home country. I was listless, no goals, no direction. I wasn’t good at anything; I didn’t even like anything, to be honest. I thought I was a failure, and that I would never amount to anything in my life. 😞 


Then, fate! In 2012, at the age of 22, I came to the US to visit a friend . . . and that vacation turned out to be life changing.


I met a guy (who is my husband now! 💖) and decided to stay in Miami. I started going to a gym with him, and it was love at first sight -- with working out! I dove into health and nutrition education. I couldn’t wait to hit the gym every day! 

I found my calling: fitness! 🏋️‍♀️🏃‍♀️



My love of fitness didn’t just change my body . . . it changed my entire life! It became my passion and helped me find who I am. 


After my first year of serious training, I wanted to challenge myself -- so I got into competing in the bikini division. My first show was in 2015 (NPC Southern States & CJ Classic). I got 1st in my division and won the Overall title! 🥇


I was undefeated in NPC (the amateur federation), which led me to earn my PRO card super quickly! My first IFBB (professional league) pro show was in 2016, and by 2017 I had the privilege to step on the Olympia. 🏆 Which is the stuff of competitors’ DREAMS!


But then . . . I realized my dream had changed. I lost my drive and passion for the sport. I felt like I was missing something, and I pulled back from competing. I didn’t want all the knowledge I had gained over my years of competing and training to go to waste, though; and I adored inspiring others with my journey. 


So I asked myself: what do you want to do? 🤔


🌟 I wanted to help other women live the healthy, balanced lifestyle I had come to love. 


🌟 I wanted to help them look better, feel better, and live better!


🌟 I wanted to bring them together from all over the world and create a safe place where we could connect and support each other on a daily basis.  


From those goals . . . FITQUEEN was born!




Fitness is my calling . . . but coaching is my purpose!


In the early days of FitQueen, I wanted this community to help and inspire women from all over the world to tackle and triumph over their health and wellness goals. I’ve designed workout regimens and meal plans, advice posts and emails and eBooks -- all of it specifically targeted to share the benefits of my own health and fitness journey so ladies worldwide can create their ultimate physique, supercharge their confidence, and transform their lives.


And that’s exactly what FitQueen does today! 💗💪


Now, I’ve helped more than 40,000 women in countries all over the world. Through the support and love of our rapidly growing FitQueen community, we’ve completed over ten Challenges that push us physically, mentally, and emotionally into better, stronger, and healthier women. 


Being a FitQueen is more than a diet and workout plan. It truly is a lifestyle. My Challenges are each specially designed for women to get them out of their comfort zone and transform their bodies inside and out. After all, if you aren’t taking care of your body, there is no way you’ll be the best version of YOU! 🤗

As part of my FitQueen community, women have . . . 


. . . achieved what they want in life

. . . met -- and exceeded! -- their fitness goals

. . . built confidence and trust in themselves

. . . gained empowerment and self-love

. . . proved to themselves that they are capable.


Fitness is about discipline. It’s about commitment. It’s about facing a tough challenge and telling yourself that you CAN and WILL overcome it. This kind of transformation transcends your fitness lifestyle -- it improves careers, relationships, and personal lives. 


That growth is the whole reason why I created the FitQueen Community. I want to show all women around the world that they have the power to transform their lives starting today. You don’t need any special skills or athletic background to build a strong, healthy body that you can be proud of -- you just need to take the first step and GET STARTED! 


Are you ready to change your life? 🏃‍♀️💗



Anita xx


Your Cart

Your cart is currently empty.
Click here to continue shopping.