Your Transformation Starts Now

Hi! I’m Anita Herbert!

Fitness allowed me to completely change my life and become the best version of me, and it’s my passion to help other women do the same. My coaching programs have helped thousands of women across the globe - and now with my brand new Program, you can become a Fit Queen too!

My training and nutrition methods are tried and tested - I’ve worked for many years refining these, so I have the tools you need to help build a strong, feminine physique and achieve maintainable results. If you want simple, easy to follow plans and to grow in a supportive, encouraging community - you’re in the right place. Join us!

6 Week Program

Fit Queen Challenge

The Fit Queen™ Challenge: a proven method to losing weight quickly, and gaining muscle to sculpt your shape! Stop wasting your money on cookie cutter plans that don't get you the results you want. Join my first ever Challenge, with fully customized meal guide to suit your lifestyle & goals.

get started

From the journal

View all


All The Latest News

Keep Up-To-Date