Hi! I’m Anita Herbert!

Fitness allowed me to completely change my life and become the best version of me, and it’s my passion to help other women do the same. My coaching programs have helped thousands of women across the globe - and now with my brand new Challenge, you can become a Fit Queen too!

My training and nutrition methods are tried and tested - I’ve worked for many years refining these, so I have the tools you need to help build a strong, feminine physique and achieve maintainable results. If you want simple, easy to follow plans and to grow in a supportive, encouraging community - you’re in the right place. Join us!