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Privacy Policy


This Privacy Policy governs our data collection, processing and usage practices. As a customer/site visitor it also discusses your rights and preferences. We encourage you to review this Privacy Policy periodically. We will also keep prior versions of this Privacy Policy in an archive for your review.



When you visit our website, you are free to check out health articles and recipes without providing any Personal Information about yourself.

When you purchase a training plan from the website, as part of the buying and selling process, we collect some of the following personal information:

  • Name
  • Age
  • Date of birth
  • Health information
  • Dietary restrictions
  • Lifestyle habits
  • Payment details (credit/debit card numbers)

Personal Information may be collected from free transactions such as questionnaires, PDFs and ebook downloads. This may include public information about you that is available on the internet, such as from Facebook, LinkedIn, Instagram, Twitter and Google.


When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. 



When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.

Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

We use the information we collect only in compliance with this Privacy Policy. We will never sell your Personal Information to any third party.

When you subscribe to any of our transformation plans or ebooks, we use the personal and health information you give us to:

1) Develop a custom training and meal programs fit for your individual fitness goals and needs.

2) Send FREE supplementary training advice, blogs, recipes and special deals based on your profile and interest.

 3) With your consent, we will send out content to you which we think may be of interest by post, SMS, email, or other means and send you marketing communications relating to our business; to update  and send information to you regarding changes to our Customer Terms of Service, Privacy Policy (including the Cookie Policy), or other legal agreements. 

4) Remember your preferences so we can improve your browsing experience and avoid offering content or programs you’ve opted out.

5) Post customer testimonials and comments on our websites, which may contain Personal Information and images obtained with the customer’s consent via email or other methods.

6) Process payments in relation to your purchase.

7) Share in a private Facebook group. Please keep in mind that if you directly disclose any information through our group. We will correct or delete any information you have posted based on your request.

If you are a visitor/customer located in the European Economic Area (“EEA”) our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where we have your consent to do so.



How do you get my consent?

  • When you subscribe to one of our programs and provide us with personal information to complete a transaction, place an order, we imply that you consent to our collecting it and using it to process said transaction and contact you via telephone, email, or post.
  • You opted in one of our forms on the website to receive marketing communications from us.
  • You confirmed that you still want to receive health news and promotional content from us in the email we sent to you.

How do I withdraw my consent?


If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at unsubscribing directly via the link located at the bottom of our emails.


Customers with an existing program cannot opt out of receiving transactional emails related to their account .



We use cookies to remember your preferences and track advertisements.  For these reasons, it is necessary that you enable cookies in your browser, and you hereby acknowledge that we have informed you of our use of cookies and that you consent to our use of cookies in relation to your computer system.  Please be advised that we also use third party cookies.ent for a very short period, set by Google and track who visits the store and from where. We use this information to analyze trends, track user behaviour on the website and gather demographic information from site visitors.

For advertising, we partner with a third party ad network to display our ads on other complementary sites, or retarget visitors who abandoned their carts. Our ad network partner uses cookies to collect information about your activities on this and other web sites to provide you targeted advertising based upon your interests.  If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: (or if located in the European Union, by clicking here: Please note this does not opt you out of being served advertising.  You will continue to receive generic ads.



We retain Personal Information that you provide to us where we have an ongoing legitimate business relationship such as that of an existing transformation client.


If you have opted to continue receiving marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us.  


After 3 years of no response or action to any of our marketing communications, we will automatically delete all your Personal Information.


We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.



Please be aware that you have the following rights:

  • You can request access, correction, updates or deletion of your personal information.
  • You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
  • If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information.

To exercise any of the above rights, please contact us at  We will respond and act upon your request within a reasonable timeframe and keep you updated once your request is completed.



We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.




In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.


However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.


For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.


In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.


As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.


Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


Google Analytics:

Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at



To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.


If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.



By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.


If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.



If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at



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